Alex Camacho

Alex Camacho, Associate Professor of Marketing

Alex Camacho

Biography

Professor Camacho joined the faculty of the School of Business Administration in 2012 after years of extensive experience designing, implementing, and managing general and multicultural marketing and market research programs, as well as implementing sales management. He has worked for Coca-Cola International, Maritz, America Online, and SPSS. He started his own marketing consultant agency, HSM, in 2003 and has conducted consumer marketing work all over the world for some of the top 100 Forbes companies. Professor Camacho taught undergraduate business courses while in graduate school and has published several marketing-related articles.

Education and Credentials


  • M.S. in Agricultural Economics, The University of Georgia
  • B.B.A. in Economics, Corporación Universitaria Autónoma de Occidente

Professional licenses

  • Property and Casualty until 9/2014, Ohio
  • Life and Health until 9/2014, Ohio
  • Series 6 – Variable products and mutual funds until 9/2014

Interests

  • Golf
  • Scuba Diving
  • Bicycling
  • Volleyball and Squash

Contact Information

Expert Topics

  • Brand Equity Building
  • Consumer Behavior
  • Hispanic/Latino Marketing
  • International Marketing
  • Multicultural Marketing