B.A. in Marketing

Note: View the academic catalog for more information about the marketing major curriculum.


Suggested Four-Year Curriculum for a Major in Marketing

Course Number Course Name Course Hours
BEGE-1720 Spiritual Formation 3
BUS-1000 The Business Profession 2
COM-1100 Fundamentals of Speech 3
ENG-1400 Composition 3
GMTH-1020 College Algebra 3
GSS-1100 Politics and American Culture 3
HUM-1400 Introduction to the Humanities 3
ITM-1500 Information Technology for Business 2
ITM-1510 Software Tools for Business 2
BUS-1040 The Business Experience 0
Physical Science elective 3.5
Biological Science elective 3.5
Total 31
Course Number Course Name Course Hours
ACCT-2110 Principles of Accounting I 3
BEGE-2730 Old Testament Literature 3
BUS-2150 Statistics for Business 3
ECON-2330 Microeconomics 3
PEF-1990 Physical Activity and the Christian Life 2
ACCT-2120 Principles of Accounting II 3
BEGE-2740 New Testament Literature 3
BUS-2180 Business Law 3
ECON-2340 Macroeconomics 3
BUS-1040 The Business Experience 0
MRKT-3600 Principles of Marketing 3
History elective 3
Total 32
Course Number Course Name Course Hours
BEGE-3755 Theology I 3
BEGE-3765 Theology II 3
BUS-3910 International Business 3
FIN-3710 Principles of Finance 3
MGMT-3500 Principles of Management 3
MRKT-3630 Marketing Research 3
MRKT-3650 Consumer Behavior 3
BUS-1040 The Business Experience 0
Marketing Electives 6
Social Science Elective 3
Literature elective 3
Total 33
Course Number Course Name Course Hours
BUS-4420 Business Ethics and Social Responsibility 2
BUS-1040 The Business Experience 0
MGMT-4510 Strategic Management 3
MRKT-4610 Marketing Strategy 3
Marketing Electives 6
Humanities Elective 3
Electives 15
Total 32

Marketing Electives

Course Number Course Name Course Hours
BUS-3514 Entrepreneurial Ventures in E-commerce 3
MRKT-3610 Sales/Sales Management Systems 3
MRKT-3660 Integrated Marketing Communications 3
MRKT-3670 Business to Business Marketing 3
MRKT-3680 Nonprofit Marketing 3
MRKT-3690 Services Marketing 3
MRKT-4620 International Marketing 3

Integrated Business Core

As part of the Business Administration curriculum, most juniors choose to participate in the Integrated Business Core (IBC). This innovative program will help you develop a cross-disciplinary view of business. You will take Principles of Marketing, Principles of Management, as well as Principles of Finance along with a course called the IBC Practicum. The first three courses are taught so that you’ll be prepared for the activities and requirements of the fourth course. As part of the practicum, you will form a company, write a business plan, obtain a loan, implement your plan, make a profit, and close down operations. While running the company, you will also choose a local nonprofit organization to provide a minimum of 10 hours of work per student and all of your profits at the end of the semester. The IBC gives you more ownership of the learning process and provides practical, real-life experience of actually doing what you are learning about. In the years since its inception at Cedarville University, IBC students have donated 4,884 hours of service and $37,900 to nonprofit organizations.