Course

BUS-3514

This course provides instruction and guidance on how to create and run a profitable, internet-based business. Topics include reviewing intellectual property rights, designing a website to maximize revenue, developing an advertising and marketing plan for online businesses, sourcing start-up capital, utilizing analytics to test search engine optimization and leveraging social media accounts to target consumers and grow the business.

Credits:
3.0
Academic Level:
Undergraduate
Department:
Business Administration [BA]
Subject:
Business Admin [BUS]
Terms Offered:
(Term Legend)