For the word of God and the testimony of Jesus Christ

Course

MRKT-3630

Marketing research methods are examined from the vantage point of how they generate different types of information relevant to the identification and solution of problems in marketing. Students will complete a research project that will enable them to learn how to formulate marketing problems, design relevant studies, collect and analyze data, draw appropriate conclusions and make recommendations that lead to sound marketing actions. Prerequisites: BUS-2150 Statistics for Business, MRKT-3600 Principles of Marketing, MRKT-3650 Consumer Behavior.

Credits:
3.0
Academic Level:
Undergraduate
Department:
Business Administration [BA]
Subject:
Marketing [MRKT]
Terms Offered:
(Term Legend)
2017SP, 2016FA, 2016SP, 2015SP, 2014SP, 2013SP, 2012SP, 2011SP, 2010SP, 2009FA, 2009SP, 2008SP, 2007SP, 2006SP, 2005SP, 2004FA, 2003FA, 2002FA
Course Offerings by Term
TermSectInstructorMeeting Location/Days/TimeCapUsed
2017SP01Dr. Jon AustinMIL 150 LEC TR 03:30PM-04:45PM
MIL 142 LEC TR 03:30PM-04:45PM
Dates: 01/10/17-05/05/17
360
2016FA01TRV
Dates: 08/28/16-12/16/16
01