Course

MRKT-3650

Behavioral concepts and theories from psychology, sociology, anthropology, and economics are carefully examined. Primary focus is on identifying and/or creating consumer behavior models that inform marketing research and produce insights that guide appropriate marketing decision making and strategy development. Prerequisite: MRKT-3600 Principles of Marketing.

Credits:
3.0
Academic Level:
Undergraduate
Department:
Business Administration [BA]
Subject:
Marketing [MRKT]
Terms Offered:
(Term Legend)
2015FA, 2015SP, 2014FA, 2014SP, 2013SP, 2012SP, 2011SP
Course Offerings by Term
TermSectInstructorMeeting Location/Days/TimeCapUsed
2015FA01Mr. Alex CamachoMIL 132 LEC TR 11:00AM-12:15PM
Dates: 08/19/15-12/11/15
350
2015SP01LEC
Dates: 01/06/15-05/01/15
350

Past Course Revisions

  • Buyer Behavior
    Credits: 3.0
    Terms Offered: 2002FA, 2003FA, 2004SP, 2003S5, 2005SP, 2006SP, 2007SP, 2008SP, 2009SP, 2010SP