Course

MRKT-3650

Introduction to the psychological, sociological, cultural, and economic determinants of consumer behavior. Emphasis on exploration of various concepts and theories for the purpose of building understanding and providing an exposure to a variety of viewpoints. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor.

This revision of the course ended on 08-12-2010. View the current course description.

Credits:
3.0
Academic Level:
Undergraduate
Department:
Business Administration [BA]
Subject:
Marketing [MRKT]
Terms Offered:
(Term Legend)
2002FA, 2003FA, 2004SP, 2003S5, 2005SP, 2006SP, 2007SP, 2008SP, 2009SP, 2010SP