Course

MRKT-3660

Advertising as a tool in marketing management. Decision making relative to market analysis. Media selection, budgeting, production and layout, and measurement of effectiveness. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor.

Credits:
3.0
Academic Level:
Undergraduate
Department:
Business Administration [BA]
Subject:
Marketing [MRKT]
Terms Offered:
(Term Legend)
2003SP, 2004SP, 2003FA, 2004FA, 2005FA, 2006FA, 2007FA, 2007SP, 2008FA, 2008SP, 2009FA, 2010FA, 2010SP, 2011FA