Sutdy of survey research methodologies used in electronic media, including audience analysis, program and screen design testing, and station and Web site ratings. Includes an introduction to academic research in electronic communication for secondary research and practice in primary research by media practitioners using survey methodologies. Prerequisite: EMTC-1110 Introduction to Electronic Media.

Credits:

3.0

Academic Level:

Undergraduate

Department:

Media and Applied Communication [MC]

Subject:

Electronic Media Technology [EMTC]

Terms Offered:
(Term Legend)

2014SP, 2013SP, 2012SP, 2011SP, 2010SP, 2009SP, 2008SP, 2007SP, 2006SP, 2005SP, 2004SP, 2003FA, 2002FA