What is happening to the audience for media content and how is that likely to change over the next five years? That is the question that this class seeks to answer. Students will develop a framework for understanding the audience by looking at the intersection of a wide variety of factors that shape the media environment. The students will then project current trends to anticipate where the audience will be in the next five years.

Fees:

$10

Credits:

3.0

Academic Level:

Undergraduate

Department:

Media and Applied Communication [MC]

Subject:

Electronic Media Technology [EMTC]

Terms Offered:
(Term Legend)

2013FA, 2012FA, 2011FA, 2010FA