The marketing processes of businesses and other types of organizations are studied from an analytical perspective. Special attention is placed on the marketing environment and the needs and behaviors of market segments as key drivers of marketing planning of for positioning, product, pricing, distribution, and communication strategies and tactics.

Credits:

3.0

Academic Level:

Undergraduate

Department:

Business Administration [BA]

Subject:

Marketing [MRKT]

Terms Offered:
(Term Legend)

2014SP, 2013FA, 2013SP, 2012FA, 2012SP, 2011FA, 2011SP, 2010FA, 2010SP, 2009FA, 2009SP, 2008FA, 2008SP, 2007FA, 2007SP, 2006FA, 2006SP, 2005FA, 2005SP, 2004FA, 2004SP, 2003FA, 2003SP, 2002FA