Apply for your MBA today and your first class is free!
Thinking about pursuing your M.B.A.? New students who start in spring or summer 2014 receive their first course FREE!Apply Today »

Students who start in spring or summer 2014 receive their first course FREE!

Apply Today »

Students who start in spring or summer 2014 receive their first course FREE!

Apply Today »

MRKT-3600

The marketing processes of businesses and other types of organizations are studied from an analytical perspective. Special attention is placed on the marketing environment and the needs and behaviors of market segments as key drivers of marketing planning of for positioning, product, pricing, distribution, and communication strategies and tactics.

Credits:
3.0
Academic Level:
Undergraduate
Department:
Business Administration [BA]
Subject:
Marketing [MRKT]
Terms Offered:
(Term Legend)
2015SP, 2014FA, 2014SP, 2013FA, 2013SP, 2012FA, 2012SP, 2011FA, 2011SP, 2010FA, 2010SP, 2009FA, 2009SP, 2008FA, 2008SP, 2007FA, 2007SP, 2006FA, 2006SP, 2005FA, 2005SP, 2004FA, 2004SP, 2003FA, 2003SP, 2002FA

The specified course is not being offered during the currently active term(s).