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MRKT-4620

The challenges of discovering and pursuing opportunities for effectively marketing goods and/or services globally are immense. This course involves an intensive investigation of the environmental factors (economic, financial, cultural, political and legal) that must be thoroughly understood and factored into the development of global marketing strategies. Prerequisite: MRKT-3600 Principles of Marketing.

Credits:
3.0
Academic Level:
Undergraduate
Department:
Business Administration [BA]
Subject:
Marketing [MRKT]
Terms Offered:
(Term Legend)
2015FA, 2014FA, 2014SP, 2013FA, 2013S5, 2013SP, 2012FA, 2012S5, 2012SP, 2011FA, 2011S5, 2011SP, 2010FA, 2010S5, 2010SP, 2009FA, 2009S5, 2009SP, 2008FA, 2008SP, 2007FA, 2007S4, 2006FA, 2006S4, 2005FA, 2005SP, 2004FA, 2004S5, 2003FA, 2002FA