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Marketing research methods are examined from the vantage point of how they generate different types of information relevant to the identification and solution of problems in marketing. Students will complete a research project that will enable them to learn how to formulate marketing problems, design relevant studies, collect and analyze data, draw appropriate conclusions and make recommendations that lead to sound marketing actions. Prerequisite: MRKT-3600 Principles of Marketing and BUS-2150 Statistics for Business.

Academic Level:
Business Administration [BA]
Marketing [MRKT]
Terms Offered:
(Term Legend)
2015SP, 2014SP, 2013SP, 2012SP, 2011SP, 2010SP, 2009FA, 2009SP, 2008SP, 2007SP, 2006SP, 2005SP, 2004FA, 2003FA, 2002FA

The specified course is not being offered during the currently active term(s).