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Marketing research methods are examined from the vantage point of how they generate different types of information relevant to the identification and solution of problems in marketing. Students will complete a research project that will enable them to learn how to formulate marketing problems, design relevant studies, collect and analyze data, draw appropriate conclusions and make recommendations that lead to sound marketing actions. Prerequisite: MRKT-3600 Principles of Marketing and BUS-2150 Statistics for Business.

Academic Level:
Business Administration [BA]
Marketing [MRKT]
Terms Offered:
(Term Legend)
2015SP, 2014SP, 2013SP, 2012SP, 2011SP, 2010SP, 2009FA, 2009SP, 2008SP, 2007SP, 2006SP, 2005SP, 2004FA, 2003FA, 2002FA
Course Offerings by Term
TermSectInstructorMeeting Location/Days/TimeCapUsed
2015SP01MIL 150 LEC TR 02:00PM-03:15PM
Dates: 01/06/15-05/01/15