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Integrated Marketing Communications (IMC) represent the various ways in which an organization voices appropriate messages in response to the needs of the market. This course prepares students to create, implement, and assess effective communication strategies that coordinate traditional communication tools (advertising, sales, public relations, publicity, sales promotion, packaging) with more contemporary tools (electronic and social media) to accomplish specific communication and marketing objectives. Prerequisite: MRKT-3600 Principles of Marketing

Academic Level:
Business Administration [BA]
Marketing [MRKT]
Terms Offered:
(Term Legend)
2015FA, 2014FA, 2014SP, 2013FA, 2013SP, 2012FA

Past Course Revisions

  • Promotion Strategy
    Credits: 3.0
    Terms Offered: 2003SP, 2004SP, 2003FA, 2004FA, 2005FA, 2006FA, 2007FA, 2007SP, 2008FA, 2008SP, 2009FA, 2010FA, 2010SP, 2011FA

The specified course is not being offered during the currently active term(s).