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MRKT-3670

Business to business marketing represents a much larger sector of the economy and a greater number of jobs than consumer marketing. This course prepares students to effectively manage the unique strategic challenges of marketing goods and services to businesses, governments, and institutions. Prerequisite: MRKT-3600 Principles of Marketing.

Credits:
3.0
Academic Level:
Undergraduate
Department:
Business Administration [BA]
Subject:
Marketing [MRKT]
Terms Offered:
(Term Legend)
2013FA, 2012FA, 2011FA, 2010FA, 2010SP, 2009FA, 2008FA, 2007FA, 2006FA, 2005FA, 2005SP, 2004FA, 2004SP, 2003SP