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MRKT-3690

The vast majority of the global economy is based on service organizations that perform tasks on behalf of their customers. As compared to physical goods, services are uniquely challenging to market because the product 1)is largely intangible, 2) varies more in quality 3)often involves customers in the production process, and 4)cannot be inventoried for future sale. This class is designed to help students prepare to meet those challenges in the marketplace. Prerequisite: MRKT-3600 Principles of Marketing

Credits:
3.0
Academic Level:
Undergraduate
Department:
Business Administration [BA]
Subject:
Marketing [MRKT]
Terms Offered:
(Term Legend)
2015SP, 2014SP, 2013SP, 2012SP, 2011SP, 2010SP, 2009SP, 2008SP, 2007SP, 2006SP, 2005SP, 2004SP, 2003SP, 2002FA