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This is the culminating course for marketing majors. Its purpose is to build on what has been learned in prior marketing and business coursework in order to formulate a comprehensive and integrated perspective of strategic marketing management. Students will apply their knowledge in broad-based contexts in order to deepen their ability to develop cohesive and effective strategic and tactical marketing plans. MRKT-4610 must be taken at Cedarville University; transfer or transient credit for this course will generally not be accepted. Prerequisite: senior status and twelve hours of marketing including MRKT-3600 Principles of Marketing, MRKT-3630 Marketing Research, and MRKT-3650 Consumer Behavior

Academic Level:
Business Administration [BA]
Marketing [MRKT]
Terms Offered:
(Term Legend)
2015SP, 2014SP, 2013SP, 2012SP, 2011FA, 2011SP, 2010SP, 2009SP, 2008SP, 2007SP, 2006SP, 2005SP, 2004SP, 2003SP
Course Offerings by Term
TermSectInstructorMeeting Location/Days/TimeCapUsed
2015SP01MIL 132 LEC TR 11:00AM-12:15PM
Dates: 01/06/15-05/01/15