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MRKT-4620

The challenges of discovering and pursuing opportunities for effectively marketing goods and/or services globally are immense. This course involves an intensive investigation of the environmental factors (economic, financial, cultural, political and legal) that must be thoroughly understood and factored into the development of global marketing strategies. Prerequisite: MRKT-3600 Principles of Marketing.

Credits:
3.0
Academic Level:
Undergraduate
Department:
Business Administration [BA]
Subject:
Marketing [MRKT]
Terms Offered:
(Term Legend)
2015FA, 2014FA, 2014SP, 2013FA, 2013S5, 2013SP, 2012FA, 2012S5, 2012SP, 2011FA, 2011S5, 2011SP, 2010FA, 2010S5, 2010SP, 2009FA, 2009S5, 2009SP, 2008FA, 2008SP, 2007FA, 2007S4, 2006FA, 2006S4, 2005FA, 2005SP, 2004FA, 2004S5, 2003FA, 2002FA
Course Offerings by Term
TermSectInstructorMeeting Location/Days/TimeCapUsed
2015FA01Mr. Alex CamachoMIL 101 LEC TR 02:00PM-03:15PM
Dates: 08/19/15-12/11/15
300