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MRKT-6200

This course examines how managers from across any business or non-profit organization are impacted by, and have impact on, the marketing activites of the organization. Strategic planning for marketing will be highlighted throughout the course. Specifically, environmental analysis, market segmentation, and positioning analysis will be examined as the pathway to the ultimate development of strategies in the four key decision areas of marketing: product, pricing, distribution, and integrated marketing communications. The ethical and spiritual implications of various marketing practices will also be discussed.

Credits:
3.0
Academic Level:
Graduate
Department:
Business Administration [BA]
Subject:
Marketing [MRKT]
Terms Offered:
(Term Legend)
2015FA, 2015SP, 2014FA

The specified course is not being offered during the currently active term(s).