Baseball Sponsorship Opens Doors to Internship

Baseball Sponsorship Opens Doors to Internship

by Marketing Services - Cedarville, OH

April 9, 2007

Cedarville University senior Richard “Skip” Russell has recently accepted a sales and marketing internship with the Scranton/Wilkes-Barre Yankees baseball team, the triple-A affiliate of the New York Yankees.

Russell, a sport management major from Red Hook, N.Y., lined up the internship with the help of Cedarville’s partnership with another minor league baseball team, the Dayton Dragons. The University is a community sponsor of the Dragons, who are owned and operated by Mandalay Sports Entertainment. Mandalay recently purchased the Scranton/Wilkes-Barre team as well. Knowing of Russell’s interest in an internship with the Yankees, Brad Eaton, director of sponsorship services for the Dragons, made a few phone calls on his behalf.

“The University’s relationship with the Dayton Dragons creates a tremendous opportunity for our students,” remarked Dr. Alan Geist, director of the sport management program at Cedarville. “After proving himself through his internship, Skip will be sitting in a great position to get a job.”

Cedarville’s sport management major prepares graduates to pursue career opportunities across the wide spectrum of sports. Russell credits the faculty for encouraging him in his classes and in his search for an internship. “They have inspired me to think big and do what it takes to achieve my goals,” he said. “During my interview with the team, the vice president was excited to hear that my classes at Cedarville had given me the experience of creating and conducting presentations in front of groups.”

Russell is also grateful for the Cedarville-Dayton Dragons relationship. “Networking is extremely important,” he stressed. “In the sport industry, it’s often ‘who you know’ that helps you land a job.”

Discipline-related experience like what Russell is getting is what employers are looking for when considering applicants. With an estimated 1.3 million people earning a bachelor’s degree each year, employers are saying that experience counts. If you leave college with just a degree and a GPA, you’re going to be behind in the job search. Russell is just one example of Cedarville University’s commitment to helping students get an edge.