Cedarville University’s production of “The Taming of the Shrew” by William Shakespeare, performed from October 3-13, has set the new record for attendance of a play. Artwork credit: Joshua Wurzelbacher/Cedarville University
by Laura Hinckley, Public Relations Writer
November 7, 2013Cedarville University’s
production of Shakespeare’s “Taming of the Shrew,”
performed from October 3-13, set a new school record for attendance of a play.
Nearly 2,500 people attended “Taming of the Shrew,” setting the new school record for highest attendance for a non-musical performance and third-highest-attended production. The previous record for highest-attended play was held by the Agatha Christie’s “And Then There Were None,” and the two highest-attended productions are two musicals: “Joseph and the Amazing Technicolor Dreamcoat” and “My Fair Lady.” The opening night performance of “Taming of the Shrew” on Oct. 3 was a sold-out show with 370 attendees, making it Cedarville’s first production to ever sell out.
Matthew Moore, associate professor of theatre and the director of the play, said that this record can be attributed in part to expanded marketing for the production. Facebook posts and images were added about 10 times more frequently than for past productions, and a digital billboard in Beavercreek was also used to advertise the production. Word of mouth and an opening night gala also played a large part in the success of the production.
Moore said that this new record is a huge encouragement to the theatre program. “In an age of constant competition for entertainment time, the high attendance of students and others alike showed that people still find theatre valuable and are willing to go sit down and see a play,” he said.
Known as a “battle of the sexes,” the quirky and contentious love story of Kate and Petruchio came to life in this adaptation of the play set in a 1950’s American “Little Italy.” This performance of the well-known romantic comedy included a six-person a capella group singing classic ‘50s’ songs, such as songs by Frank Sinatra and Elvis Presley.
Cedarville’s next theatre production will be in January of next year. “Pride and Prejudice” will be performed in Devries Theatre Jan. 30 – Feb. 9.
Located in southwest Ohio, Cedarville University attracts 3,400 undergraduate, graduate and online students to more than 100 areas of study. Inspiring greatness for over 125 years, Cedarville is a Christ-centered learning community recognized nationally for rigorous academic programs, strong graduation and retention rates, accredited professional and health science offerings and leading student satisfaction ratings. Visit the University online at www.cedarville.edu.