Marketing

Program Advisor(s)

Dr. Jon R. Austin, Associate Professor of Marketing
Dr. Jeffrey Keith Fawcett, Professor of Marketing

Program Description

A student with a major in marketing learns systematic ways for identifying, understanding, and satisfying consumer and organizational needs.

Online Catalog

View the catalog information about this program.

Career Opportunities

The Marketing major prepares individuals for careers as:

• Marketing Manager
• Marketing Researcher
• Promotion Manager
• Retail Manager
• Sales Manager
• Sales Representative

Professional Organizations

• American Marketing Association (AMA)

Other Information

• Major Requirements
• Business Core Requirements
• Course Listings
• Marketing Faculty
  
• Internships
• Testimonials
  

All programs within the Department of Business Administration are accredited by the ACBSP.

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