Marketing class discusses outside

Bachelor of Arts in Marketing

About the B.A. in Marketing Degree

Cedarville offers a distinctly Christian marketing degree that can lead you to a career in advertising, marketing management, marketing research, or sales. Graduates find leadership positions in a wide range of industries including retail, manufacturing, financial services, and nonprofit organizations. But more than just preparing for a job, at Cedarville you will discover how to make a Gospel impact through your vocation, wherever God leads you.

This program is also offered as a minor.

Marketing Program Highlights

Customer focused — You’ll be equipped to create value for customers and build strong customer relations. You’ll learn how to discover what people need and desire in product offerings (goods, services, nonprofit causes) to build customer loyalty and brand equity.

Biblical integration — You’ll be able to apply biblical principles of excellence, stewardship, servant leadership, and humility for the glory of God and the success of your future company or organization.

Outcomes for Marketing Majors

What can you do with a marketing major? With a bachelor’s in marketing from Cedarville University, you will be prepared for a career in:

  • Advertising
  • Consumer Research and Insights
  • Distribution and Logistics
  • Entrepreneurship
  • Event Marketing
  • Marketing Communications
  • Nonprofit and Social Marketing
  • Personal Selling and Sales Management
  • Public Relations
  • Services and Retail Marketing

Cedarville’s marketing major has a strong track record of successfully placing graduates in a wide variety of exciting and rewarding careers.

Opportunities for Marketing Majors

Internships — Internsihps give our students real-world experience in the marketing field. Our students have been placed in internships at General Electric, Joni and Friends, Chick-fil-A, among others.

Integrated Business Core (IBC)Recognized by The Washington Post, this two-semester program allows students to integrate classroom learning with practical business experience. As part of a team, you’ll develop a business plan, obtain financing, market and sell a product, and donate your profits to a local charity.

Students can choose to participate in business-related student organizations like:

  • Enactus — Enactus is an organization that provides our students the opportunity to make a difference, develop leadership, teamwork, and communication skills through learning, practicing, and teaching the principles of free enterprise.
  • Student Leadership Team (SLT) — The SLT serves the School of Business Administration by building community among students and faculty, fostering relationships, and planning and executing events and programs.
  • Women in Business — Women in Business is an organization dedicated to helping women in professions learn more about reaching goals in careers, at home, and in service.

Student Entrepreneurship

Chase Summerlin shares his experiences leading a team of student entrepreneurs who started a real company with real business investors as part of the IBC program.

Student E-Bike collaboration

Students Collaborate to Build Bike of the Future

Industrial and innovative design, mechanical engineering, and marketing students collaborate on e-bike build

Business Administration

Cedarville's School of Business teaches business through a biblical lens emphasizing excellence, stewardship, leadership, and Kingdom influence.

Members of Cedarville's Integrated Business Core

School of Business Gets National Attention

Read a recent article that highlights the Integrated Business Core (affectionately known as the IBC), a course that gives all Cedarville business majors the opportunity to envision a new business, secure venture capital, develop a strategic plan, market their product, analyze their profits, invest in the community, and close down the business -- all in one semester!

Placement Success

We’re proud of our successful graduates! 99% of 2016 graduates from the School of Business Administration were employed or in graduate school within six months of graduation. Check out Cedarville’s other placement rates.

Program Faculty

Photo of Jon Austin

Jon Austin, Ph.D.

Associate Professor of Marketing

Photo of Alex Camacho

Alex Camacho, M.S. (ABD)

Associate Professor of Marketing

School of Business Administration

Marketing Program Curriculum

Building on your core liberal arts and Bible minor courses, you will take a comprehensive core of business courses, four required marketing courses (Principles of Marketing, Consumer Behavior, Marketing Research, and Marketing Strategy), and a minimum of four marketing electives.

This major is offered with either a three-year or four-year completion plan.

Sample courses:
  • Brand Management
  • Marketing Strategy
View Course Catalog