Bachelor of Arts in Marketing
Chase Summerlin shares his experiences leading a team of student entrepreneurs who started a real company with real business investors as part of the IBC program.
Trustees Make Forward-Focused Decisions Amid Coronavirus Challenges
Cedarville University’s Board of Trustees approved curriculum for a physician assistant (PA) program, approved a new dean for the school of education, and affirmed eight other new faculty members at its annual May meeting.
Cedarville's School of Business teaches business through a biblical lens emphasizing excellence, stewardship, leadership, and Kingdom influence.
University Prepares for August Return to Campus
Graduate and undergraduate students will be welcomed back to campus as scheduled on August 14-16, 2020.
School of Business Gets National Attention
Read a recent article that highlights the Integrated Business Core (affectionately known as the IBC), a course that gives all Cedarville business majors the opportunity to envision a new business, secure venture capital, develop a strategic plan, market their product, analyze their profits, invest in the community, and close down the business -- all in one semester!
We’re proud of our successful graduates! 98% of 2019 graduates from the School of Business Administration were employed or in graduate school within six months of graduation. Check out Cedarville’s other placement rates.
Senior Celebration Honors Largest Graduating Class
There were 826 undergraduate and graduate students earning 832 bachelor's, master's, and doctoral degrees during the special online celebration. Commencement will still be held Homecoming Weekend, October 2-3, with full regalia.
COVID-19 Sparks Special Celebration to Honor the Class of 2020
The senior class will be recognized with May 2 online event at 10 a.m. and other special observances.
Marketing Program Curriculum
Building on your core liberal arts and Bible minor courses, you will take a comprehensive core of business courses, four required marketing courses (Principles of Marketing, Consumer Behavior, Marketing Research, and Marketing Strategy), and a minimum of four marketing electives.
This major is offered with either a three-year or four-year completion plan.
- Brand Management
- Marketing Strategy