Marketing class discusses outside

Bachelor of Arts in Marketing

About the B.A. in Marketing Degree

Cedarville offers a distinctly Christian marketing degree that can lead you to leadership positions in a wide range of industries. But more than just preparing for a job, at Cedarville you will discover how to make a Gospel impact through your vocation, wherever God leads you.

This program is also offered as a minor for both business and non-business majors.

Marketing Program Highlights

Customer focused — You’ll be equipped to create value for customers and build strong customer relations. You’ll learn how to discover what people need and desire in product offerings (goods, services, nonprofit causes) to build customer loyalty and brand equity.

Real-world marketing experiences — Many of your marketing courses will involve projects that immerse you in actual business situations. You will regularly work in teams to complete work as consultants for area businesses and nonprofit organizations.

Biblical integration — You’ll be able to apply biblical principles of excellence, stewardship, servant leadership, and humility for the glory of God and the success of your future company or organization.

Outcomes for Marketing Majors

What can you do with a marketing major? Cedarville's marketing major has a strong track record of successfully placing graduates in a wide variety of exciting and rewarding careers. The bachelor's in marketing from Cedarville University is deliberately flexible so you can customize your program for careers in:

Marketing Communications

  • Advertising
  • Personal Selling and Sales Management
  • Social Media Marketing
  • Digital Marketing
  • Public Relations

Consumer Research and Insights

  • Market Research Analysis
  • Simulated Test Marketing
  • Focus Group Moderating

Services Marketing

  • Hospitality
  • Account Management
  • Restaurant
  • Insurance
  • Financial Services
  • Healthcare

Retail

  • Customer Service
  • Merchandising
  • Purchasing
  • Inventory Management

Event Marketing

  • Sports
  • Entertainment
  • Corporate
  • Client

Entrepreneurship

Nonprofit and Social Marketing 

Opportunities for Marketing Majors

Internships — Internships give you real-world experience in the marketing field. Our students have been placed in internships at General Electric, Cardinal Health, Sherwin Williams, C.H. Robinson, Tyndale House Publishers, LexisNexis, Honda, Reynolds and Reynolds, Macy's, Seek Company, Joni and Friends, and Chick-fil-A, among others.

Integrated Business Core (IBC)Recognized by The Washington Post, this two-semester program allows students to integrate classroom learning with practical business experience. As part of a team, you’ll develop a business plan, obtain financing, market and sell a product, and donate your profits to a local charity.

Entrepreneurship and small business practicum — You will partner with students in engineering, industrial design, and other disciplines to create and launch new businesses. The most recent business for this practicum was producing customized electric and traditional wooden bicycles. Marketing faculty members are heavily involved in leading this practicum.

Student organizations – You can choose to participate in business-related student organizations like:

  • Enactus — Enactus is an organization that provides our students the opportunity to make a difference, develop leadership, teamwork, and communication skills through learning, practicing, and teaching the principles of free enterprise.
  • Student Leadership Team (SLT) — The SLT serves the School of Business Administration by building community among students and faculty, fostering relationships, and planning and executing events and programs.
  • Women in Business — Women in Business is an organization dedicated to helping women in professions learn more about reaching goals in careers, at home, and in service.

Student Entrepreneurship

Chase Summerlin shares his experiences leading a team of student entrepreneurs who started a real company with real business investors as part of the IBC program.

Taylor Minor and business partners presenting on Shark Tank

Former CU student appearing on Shark Tank Oct. 8.

Former Cedarville student and Village of Cedarville coffee shop owner Taylor Minor will appear with his business partners on ABC's Shark Tank.

Business Administration

Cedarville's School of Business teaches business through a biblical lens emphasizing excellence, stewardship, leadership, and Kingdom influence.

Members of Cedarville's Integrated Business Core

School of Business Gets National Attention

Read a recent article that highlights the Integrated Business Core (affectionately known as the IBC), a course that gives all Cedarville business majors the opportunity to envision a new business, secure venture capital, develop a strategic plan, market their product, analyze their profits, invest in the community, and close down the business -- all in one semester!

Placement Success

We’re proud of our successful graduates! 99% of 2016 graduates from the School of Business Administration were employed or in graduate school within six months of graduation. Check out Cedarville’s other placement rates.

Program Faculty

Photo of Jon Austin

Jon Austin, Ph.D.

Associate Professor of Marketing

  • Location MIL 122
  • phone-handset 937-766-7792
  • Email Email
Photo of Alex Camacho

Alex Camacho, Ph.D. (ABD)

Associate Professor of Marketing

  • Location MIL 121
  • phone-handset 937-766-6134
  • Email Email
School of Business Administration

Marketing Program Curriculum

Building on your core liberal arts and Bible minor courses, you will take a comprehensive core of business courses, four required marketing courses (Principles of Marketing, Consumer Behavior, Marketing Research, and Marketing Strategy), and a minimum of four marketing electives.

This major is offered with either a three-year or four-year completion plan.

Sample courses:
  • Brand Management
  • Marketing Strategy
View Course Catalog