Entrepreneurship Minor Courses
NOTE: The courses and requirements listed below correspond to the revised Entrepreneurship Minor as approved September 2019.
ENTR-1010 Creative Thinking
This course prepares students to understand and address two pressing issues in organizations today: how to recognize and create new opportunities and how to think more creatively within workplace environments. Students will be introduced to a number of tools, concepts and approaches including human-centered design, ideation techniques, the importance of embracing ambiguity, personal responsibility and the place of risk and failure in entrepreneurship, creativity and life.
ENTR-1020 Introduction to Entrepreneurship
This course introduces students to the opportunities and challenges associated with creating and managing a startup and small business. Students will learn about the Lean Startup framework, which allows founders to test, advance, and improve business ideas and meet important milestones. The course also provides an overview of small-business concepts, including topics such as: how to recognize business opportunities, types and characteristics of entrepreneurship, the business life cycle, entrepreneurial economics, intellectual property, product and service research development and acquisition, and the use of technology.
ENTR-2020 Digital Marketing (Brand Advertising)
Ensuring brands and products are easily found by customers requires both inbound and outbound methods backed by a solid web presence. Choosing the right channel/s and refining digital content allows companies to enjoy higher conversion rates while receiving the best ROI on advertising efforts. This class will evaluate the different E-commerce Platforms, how to optimize product information and explore the best SEO methods to ensure highest deliverability. Advertising through various PPC (pay-per-click) campaigns then evaluating metrics using assorted Analytics software are also covered in this course.
ENTR-2010 Digital Marketing (Creating Content)
The rate at which customers shop and source information online is accelerating at a frenzied pace. Many companies — ranging from startups to established corporations — are unsure how to best engage these content-starved consumers and find themselves struggling to grow awareness and generate leads. This course reveals why and how many companies are compelled to supplement or replace traditional marketing methods with digital-style engagements and provides an immersive experience alongside the most common platforms and tactics used in social media marketing, content creation, and automated marketing.
ENTR-2030 Entrepreneurial Finance
Entrepreneurial Finance differs from traditional corporate finance due to the way startups are founded and funded. This course lays out the financial decision-making process of founders, owners, and CEOs from early to late-stage ventures and covers financial techniques such as bootstrapping, venture capital, public grants, and crowdfunding. Students will learn capital table strategy, discover sources and types of venture funding and calculate startup venture metrics and valuations.
ENTR-2040 Social Enterprising
This course uses research and cases from both secular and faith-based organizations to understand the blending of business models and mission-focused purposes to solve social problems and further the Kingdom of God. The student will learn to identify opportunities, develop blended business approaches, avoid pitfalls, determine methods to raise capital, and plan a launch of their enterprise.
ENTR-3040 Business Consulting Practicum
This course will be a practicum for students to gain experience in a small business or entrepreneurial setting that is appropriate for their future goals. These experiences will be in the form of internships, shadowing entrepreneurs, working in a small business or entrepreneurial firm on significant projects or in significant roles, or consulting with these types of firms. Due to the dynamic nature of opportunities provided by small business people and entrepreneurs, it can be taken, with the permission of the lead professor, at any time. In addition, since each experience is unique, it can be taken more than once for up to 12 semester hours.
ENTR-3410 Special Topics in Entrepreneurship
A variety of courses are covered under this heading on an experimental basis. This allows the department to meet the changing needs of the students without formally adding or dropping courses.
ENTR-3510 Entrepreneurship and Small Business Management
This course will introduce students to business innovation and entrepreneurship in small and large organizations. The basics of envisioning, evaluating, starting, and running a brand-new business and/or a new business unit within an existing organization will be explored.