Professor lectures in Cedarville's stock room

Sample Four-Year Plan 2016—17

  1. Majors and Minors
  2. Faculty and Staff
  3. Contact Us
  4. Apply Now
  5. Career Opportunities
  6. Business Scholarships
  7. Internships
  8. Distinguished Speaker Series
  9. Student Resources
  10. SBA Homepage
  11. Schedule a Campus Visit
  12. Request Information
  13. Undergraduate Admissions
ACBSP
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Note: View the academic catalog for more information about the marketing major curriculum.


Suggested Four-Year Curriculum for a Major in Marketing

Marketing Electives

Course Number Course Name Course Hours
BUS-3514 Entrepreneurial Ventures in E-commerce 3
MRKT-3610 Sales/Sales Management Systems 3
MRKT-3660 Integrated Marketing Communications 3
MRKT-3670 Business to Business Marketing 3
MRKT-3680 Nonprofit Marketing 3
MRKT-3690 Services Marketing 3
MRKT-4620 International Marketing 3

Integrated Business Core

As part of the Business Administration curriculum, most juniors choose to participate in the Integrated Business Core (IBC). This innovative program will help you develop a cross-disciplinary view of business. You will take Principles of Marketing, Principles of Management, as well as Principles of Finance along with a course called the IBC Practicum. The first three courses are taught so that you’ll be prepared for the activities and requirements of the fourth course. As part of the practicum, you will form a company, write a business plan, obtain a loan, implement your plan, make a profit, and close down operations. While running the company, you will also choose a local nonprofit organization to provide a minimum of 10 hours of work per student and all of your profits at the end of the semester. The IBC gives you more ownership of the learning process and provides practical, real-life experience of actually doing what you are learning about. In the years since its inception at Cedarville University, IBC students have donated 4,884 hours of service and $37,900 to nonprofit organizations.