Web Analytics

BRDM-3611

The study of methods for gathering and interpreting Web tracking and usage data. The approach taken is a consumer-centric strategic analysis called Key Insights Analysis which has as its goal delivery of actionable insights and metrics for Web site developers. (Fee: $15)

Credits:
3.0
Academic Level:
Undergraduate
Department:
CM
Subject:
Broadcasting & Digital Media [BRDM]
Terms Offered:
2018SP,2017SP,2016SP,2015SP