When the iPhone came on the scene in 2007, it was completely different than any other phone on the market. Not only could users call, text, and take pictures, they could access the internet and share more information with people on the go than ever before. The iPhone also succeeded in creating an image of being hip, cool, and a status symbol. How did all of this happen? The answer is marketing.
Marketing is a process by which companies create value for customers and build strong customer relationships. It is the only part of a business that generates revenue. As a marketing student, you’ll learn how to discover the special something that people need, want, and desire in products and services thereby building customer loyalty and brand equity. You will also be equipped to apply biblical principles of excellence, stewardship, servant leadership, and humility for the glory of God and the success of your future company or organization.
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