Learn and Launch: Proven Strategies for Success in Print and Mail

Sponsored by UMMA and MSMA
Hosted by Cedarville University
May 9-11, 2012

Managers and support staff in the mail and print industry, please join us for the Learn and Launch conference on May 9-11, 2012 sponsored by UMMA and MSMA and hosted by the Postal and Print Services department at Cedarville University. You will receive information on cutting edge ideas and strategies that will keep you relevant to your organization and promote growth.

MSMA members are eligible to receive a $25 discount. The early bird registration deadline is April 25 so Register Now!

Mailpiece Design Professional (MDP) Course: Theresa Peterlein, President of Peterlein Consulting and National Industry Co-Chair for the PCC Advisory Committee will be conducting a study course for this Postal Service approved certification. This course has historically been offered in Norman, Oklahoma but Theresa has approval to conduct the course at the Launch and Learn conference.

The course is ideal for anyone in print, mail, or design who wishes to expand their knowledge about designing 100% automation compatible mail pieces. Content of the course includes information on addressing standards, classes of mail and processing categories, barcoding formats and print specifications, designing automation letters, reply mail, package services and periodicals. There is no additional charge for this highly valuable exam preparation course. Exams for certification are taken on your own but can be ordered as part of registration or online at http://nced.com/bma. All exams but must be submitted within 60 days of issuance.

United States Postal Service (USPS) issued Certificate of Education: Attendees can earn an official certificate from the USPS in Print and Mail Logistics. Criteria for the USPS certificate are determined by the quality of content being offered and the number of sessions completed by the attendee.

Top Notch Education: Industry leaders will provide top quality educational sessions on topics that are crucial for growth and remaining relevant in the print and mail industry. Topics include:

  • Psychology of Color-What Message are you sending?
  • Multi-channel Marketing
  • Social Media
  • A Look at the USPS, current and future
  • Money Savers and Money Makers
  • Self-Mailer Guidelines
  • Print and mail consolidation
  • Roundtable discussions
  • Database Management
  • The importance and how to of Benchmarking
  • Contemporary Marketing involves design, IT, print and mail
  • Leadership and Teambuiliding
  • Going Green
  • Tour of Cedarville University's award winning operation

Young's Jersey Dairy Night outing - In the early days Young's was a typical mom and pop operation selling eggs, milk and ice-cream from a small building next to the dairy. In business now for 47 years, Young's has grown into a sprawling complex with fun activities for all to enjoy. They are renowned in the Miami Valley for having the best homemade ice-cream and thousands have had the pleasure of delighting in a good meal in one of two restaurants on the property. We will enjoy a relaxed picnic style meal followed by some friendly competition on the miniature golf course and driving range. It's sure to be a great evening of food, fun and networking!