For the word of God and the testimony of Jesus Christ

MBA Graduation 2016
Congratulations to the Class of 2016 M.B.A. Graduates!
Classes are forming today. Begin your application.


This course examines how managers from across any business or non-profit organization are impacted by, and have impact on, the marketing activites of the organization. Strategic planning for marketing will be highlighted throughout the course. Specifically, environmental analysis, market segmentation, and positioning analysis will be examined as the pathway to the ultimate development of strategies in the four key decision areas of marketing: product, pricing, distribution, and integrated marketing communications. The ethical and spiritual implications of various marketing practices will also be discussed.

Academic Level:
Business Administration [BA]
Marketing [MRKT]
Terms Offered:
(Term Legend)
2017FA, 2016FA, 2016SU, 2015FA, 2015SP, 2014FA
Course Offerings by Term
TermSectInstructorMeeting Location/Days/TimeCapUsed
2017FA01Dr. Jon AustinONL
Dates: 08/28/17-10/13/17