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The vast majority of the global economy is based on service organizations that perform tasks on behalf of their customers. As compared to physical goods, services are uniquely challenging to market because the product 1)is largely intangible, 2) varies more in quality 3)often involves customers in the production process, and 4)cannot be inventoried for future sale. This class is designed to help students prepare to meet those challenges in the marketplace. Prerequisite: MRKT-3600 Principles of Marketing

Academic Level:
Business Administration [BA]
Marketing [MRKT]
Terms Offered:
(Term Legend)
2002FA, 2003SP, 2004SP, 2005SP, 2006SP, 2007SP, 2008SP, 2009SP, 2010SP, 2011SP, 2012SP, 2013SP, 2014SP, 2015SP, 2016SP, 2017SP
Course Offerings by Term
TermSectInstructorMeeting Location/Days/TimeCapUsed
2017SP01Dr. Jon AustinMIL 130 LEC MWF 12:00PM-12:50PM
Dates: 01/10/17-05/05/17