by Nathan Pilling, Public Relations Writer
In what has become a reoccurring feat in recent years, the start of an academic year sees another student enrollment record fall by the wayside at Cedarville University. With 3,390 students enrolled for the fall semester, the school is bustling with growth. And it’s not by accident.
The growth is a strategic part of Cedarville’s Vision 2020 plan, an initiative designed to reduce the University’s current financial dependence on traditional undergraduate revenue streams from 95 to 75 percent by the year 2020.
Primary Vision 2020 goals include increasing traditional undergraduate, online and graduate enrollment as well as increasing alternative income through annual giving and strategic partnerships. Through these projections, Cedarville University hopes to increase gross revenues by $25 million. Along with tapping into new student markets and developing complementary revenue streams, these are the routes the school is following to make itself viable into and through the next decade.
Total enrollment from fall 2011 to fall 2012 increased by about 100 students. “The majority of that increase came through graduate and professional students,” said Roscoe Smith, associate vice president for university admissions. “Our enrollment is growing in those other areas that we’re trying to expand.”
Targeted new professional programs that fit into this vision include a Master of Science in Nursing, a fully online Master of Education, a Master in Business Administration or of Science in Management, and a Fifth-Year Master Degree in Ministry. School leadership also envisions having the entire general education program available online.
Even with the downturn in the economy, Smith sees good things for the school. “Clearly families are finding it difficult to finance a college education,” he said. “Family incomes today are where they were about 10 years ago.” As families commit to Cedarville University for a college education, he notices the wariness they have in making such a big decision.
“In light of that wariness, it is exciting to see that families are still seeing that Cedarville offers a good value and are choosing to attend Cedarville when there are so many other options out there.” These commitments are leading projections for another total enrollment increase for fall 2013. Even with the many changes and increases happening at Cedarville, families are still choosing the school for the same reasons.
“Our academic programs have gotten stronger, our facilities have gotten better and our enrollment has increased,” Smith said. “But what attracts people to Cedarville today is what has always attracted people to Cedarville. People come here because they want to get an excellent education from a biblical perspective.”
Located in southwest Ohio, Cedarville University attracts 3,400 undergraduate, graduate and online students to more than 100 areas of study. Celebrating 125 years of inspiring greatness, Cedarville is a Christ-centered learning community recognized nationally for rigorous academic programs, strong graduation and retention rates, accredited professional and health science offerings and leading student satisfaction ratings. Visit the University online at www.cedarville.edu.