Blitzing the Country so Record Enrollment Trend Continues

Blitzing the country

by Laura Hinckley, Public Relations Writer

February 12, 2014

A major campaign to tell the Cedarville University story to prospective college students is underway at Cedarville University. The “High School Blitz” campaign is designed to put University leaders in front of high school principals, guidance counselors and pastors.

Cedarville has experienced record enrollments in each of the last four years. With enrollment high, the university wants to continue that momentum by sharing its story to key audiences across the nation. The strategy, which began last November and resumed earlier this month, is helping with student inquiries for 2014-15. Currently, Cedarville has more student interest at this point in the year than at anytime during the record-setting years.

The first blitz campaign took place in November 2013, and now there are six teams traveling throughout the country in February and March. In total, more than 100 schools and churches will participate in the program between Feb. 3 and March 7 — a total of close to 5,000 miles.

“The blitz campaign has been successful this year because we’ve been able to connect with church and school leaders who understand the value of a truly Christ-centered education,” said Bruce Traeger, director of church relations and the coordinator for all of the trips.

Below is a list of areas where the blitz teams are traveling:

#1        Dr. John Gredy, provost, and Bruce Traeger, director of church relations. February 3-6, 2014. Fort Wayne and Indianapolis, Ind.

#2        Jim Amstutz, director of event services, and Loren Kuhn, event manager. February 3-6. Grand Rapids, Mich.

#3        Gredy and Traeger. March 3-6, 2014. Lexington, Ky, Springfield and Peoria, Ill.

#4        Janice Supplee, vice president of enrollment management and marketing, and Amy Holderby, director of admissions. February 24-17. Cleveland, Akron, Canton, Ohio.

#5        Roscoe Smith, associate vice president of university admissions, and Mark Weinstein, executive director of public relations. February 24-27. Toledo, Ohio, and Detroit, Mich.

#6        Jeff Reep, director of career services, and Weinstein. March 4-7. Pittsburgh, Harrisburg, and Philadelphia, Pa.

Cedarville University, located east of Dayton, Ohio, has 3,459 students in more than 100 areas of study. A Baptist university of arts, sciences, professional and graduate programs, Cedarville is recognized nationally for rigorous academic programs, strong graduation and retention rates, accredited professional and health science offerings, and leading student satisfaction ratings. Visit the University online at www.cedarville.edu.