Marketing research methods are examined from the vantage point of how they generate different types of information relevant to the identification and solution of problems in marketing. Students will complete a research project that will enable them to learn how to formulate marketing problems, design relevant studies, collect and analyze data, draw appropriate conclusions and make recommendations that lead to sound marketing actions. Prerequisites: BUS-2150 Statistics for Business, MRKT-3600 Principles of Marketing, MRKT-3650 Consumer Behavior.
- Academic Level:
- Marketing [MRKT]
- Terms Offered:
- 2022SP, 2021SP, 2020SP, 2019SP, 2018SP, 2017SP, 2016FA, 2016SP, 2015SP, 2014SP, 2013SP, 2012SP