Behavioral concepts and theories from psychology, sociology, anthropology, and economics are carefully examined. Primary focus is on identifying and/or creating consumer behavior models that inform marketing research and produce insights that guide appropriate marketing decision making and strategy development. Prerequisite: MRKT-3600 Principles of Marketing.
- Academic Level:
- Marketing [MRKT]
- Terms Offered:
- 2021FA, 2020FA, 2019FA, 2018FA, 2017FA, 2016FA, 2015FA, 2015SP, 2014FA, 2014SP, 2013SP, 2012SP