Marketing Strategy

MRKT-4610

This is the culminating course for marketing majors. Its purpose is to build on what has been learned in prior marketing and business coursework in order to formulate a comprehensive and integrated perspective of strategic marketing management. Students will apply their knowledge in broad-based contexts in order to deepen their ability to develop cohesive and effective strategic and tactical marketing plans. MRKT-4610 must be taken at Cedarville University; transfer or transient credit for this course will generally not be accepted. Prerequisite: senior status and twelve hours of marketing including MRKT-3600 Principles of Marketing, MRKT-3630 Marketing Research, and MRKT-3650 Consumer Behavior

Credits:
3.0
Academic Level:
Undergraduate
Department:
BA
Subject:
Marketing [MRKT]
Terms Offered:
2022SP, 2021SP, 2020SP, 2019SP, 2018SP, 2017SP, 2016SP, 2015SP, 2014SP, 2013SP, 2012SP, 2011FA