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About the BA in Marketing Degree

Why Study Marketing at Cedarville?

Prepare for leadership positions across a range of industries with Cedarville's versatile marketing degree, offered by the Robert W. Plaster School of Business. More than just training for a career, you'll also discover how to make a Gospel impact through your vocation. Marketing can open doors for a variety of roles, but wherever God leads you, you'll be equipped as a servant-hearted, customer-focused professional and an ambassador for Christ. Through core marketing courses like Consumer Behavior, Marketing Research, and Brand Management, you'll graduate ready for the demands of today's dynamic marketplace.

If you're pursuing another major but want to enhance your learning with valuable marketing skills, Cedarville's marketing minor is for you! Open to both business and non-business majors, this minor will equip you with a practical framework of marketing skills and help you infuse a customer-focused approach into your field.

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What Sets Cedarville Apart?

Program Overview

Program Highlights

Customer-Focused — You’ll be equipped to create value for customers and build strong customer relations. You’ll learn how to discover what people need and desire in product offerings (goods, services, nonprofit causes) to build customer loyalty and brand equity.

Real-World Marketing Experiences — Many of your marketing courses will involve projects that immerse you in actual business situations. You will regularly work in teams to complete work as consultants for area businesses and nonprofit organizations.

Biblical Integration — You’ll be able to apply biblical principles of excellence, stewardship, servant leadership, and humility for the glory of God and the success of your future company or organization.

Placement Success

We’re proud of our successful graduates! 100% of recent graduates from the Robert W. Plaster School of Business were employed or in graduate school within six months of graduation. Check out Cedarville's other placement rates.

Cedarville's Placement Rates

What Can You Do With a BA in Marketing Degree?

What can you do with a marketing degree? Cedarville's marketing major has a strong track record of successfully placing graduates in a wide variety of exciting and rewarding careers. The bachelor of arts in marketing degree from Cedarville University is deliberately flexible so you can customize your program for careers in:

Marketing Communications

  • Advertising
  • Personal Selling and Sales Management
  • Social Media Marketing
  • Digital Marketing
  • Public Relations

Consumer Research and Insights

  • Market Research Analysis
  • Simulated Test Marketing
  • Focus Group Moderating

Services Marketing

  • Hospitality
  • Account Management
  • Restaurant
  • Insurance
  • Financial Services
  • Healthcare

Retail

  • Customer Service
  • Merchandising
  • Purchasing
  • Inventory Management

Event Marketing

  • Sports
  • Entertainment
  • Corporate
  • Client

Entrepreneurship

Nonprofit and Social Marketing 

Graduate and professional programs and employers welcome Cedarville University graduates each year. It is important to note that most professional career fields you may pursue require additional education, experience, and/or licensure beyond the completion of your Cedarville University undergraduate degree.

Opportunities to Learn Outside the Classroom

Internships — Internships give you real-world experience in the marketing field. Our students have been placed in internships at General Electric, Cardinal Health, Sherwin Williams, C.H. Robinson, Tyndale House Publishers, LexisNexis, Honda, Reynolds and Reynolds, Macy's, Seek Company, Joni and Friends, and Chick-fil-A, among others.

    Entrepreneurship and Small Business Practicum — You will partner with students in engineering, industrial design, and other disciplines to create and launch new businesses. The most recent business for this practicum was producing customized electric and traditional wooden bicycles. Marketing faculty members are heavily involved in leading this practicum.

    Student Organizations – You can choose to participate in business-related student organizations.

      Entrepreneurs for Christ

      Do you dream of pitching ideas, engaging in creative problem-solving, leading within an organization, or starting or growing a business?

      Imagine fun, adventure, and creativity all wrapped up in one. Welcome to Entrepreneurs for Christ, or EFC for short. This organization is full of passionate students and engaged faculty who work together to provide a one-of-a-kind experience that empowers students to run their businesses or learn how to lead in big organizations or corporations.

      You'll discover how to generate ideas, create a value proposition statement (VPS), develop a minimum viable product (MVP), build strong networking connections, and map out a business plan. Get ready for fun events and guest speakers who are real entrepreneurs. Whether you aspire to be an entrepreneur or intrapreneur in fields ranging from business, communication, and music to engineering, nursing, and STEM, EFC will help you sharpen your skills to build, grow, or lead a successful business. Everyone is welcome. In , you'll gain clarity on whether the entrepreneur life is for you while improving your skills as an intrapreneur. Entrepreneurship is not confined to a single business program; it is a real-life mindset for all Christian professionals seeking to use their gifts for Kingdom impact.

      Official Website

      Integrated Business Core (IBC)

      The Integrated Business Core (IBC) is a year-long cohort program in the Plaster School of Business at Cedarville University. Students receive practical experience creating their own businesses from scratch under the guidance of University professors. By combining the three principle level courses in marketing, finance, and management, as well as a three credit practicum, students earn 12 credits while launching a business in a risk-free environment. The classes are exclusive sections available only to students participating in the IBC, and the cohort remains together throughout the spring and fall semesters. Through developing product ideas, creating a robust marketing plan, pitching to a loan committee, and bringing their product to the market, the IBC captures key elements of the business process. At the end of the course, all businesses give their profits gained from the program to the charity of their choice.

      PSB Student Leadership Team (SLT)

      Serve as a student advisory board for the Robert W. Plaster School of Business faculty, provide resources to orgs and students, represent the School of Business at CU Fridays and other prospective student events, serve as a liaison between students and faculty, and meet the goals of the PSB and faculty advisors.

      Women in Business (WIB)

      Our mission for Women in Business is to help women aspiring in business and leadership achieve their goals. WIB prepares its members by providing a forum for addressing issues relevant to women in business, connecting with modern female business leaders, impacting women in need, and establishing camaraderie among female students interested in business. We do this through learning experiences, such as hosting keynote speakers, social activities, such as game nights and brunches, and service opportunities such as volunteering in the Cedarville and greater Dayton community. Any of this organization's public events are open to men and women.

      Program Curriculum

      Building on your core liberal arts and Bible minor courses, you will take a comprehensive core of business courses, four required marketing courses (Principles of Marketing, Consumer Behavior, Marketing Research, and Marketing Strategy), and a minimum of four marketing electives.

      Sample courses:

      • Brand Management
      • Marketing Strategy

      Start Your Degree in High School!

      Save time and money in college by taking dual enrollment courses now. Discover how you can complete your business degree up to a year early with the Dual Enrollment Pathway to Business.

      Explore the Dual Enrollment Pathway

      Program Format and Related Programs

      Cedarville offers graduate and undergraduate programs with flexible completion options. You may also want to consider these related programs as you choose the degree or program that is the best fit for you.

      Program Level and Format

      • Undergraduate
      • 4-Year
      • Residential
      Four students gathered at table with laptops and notebooks looking at a spreadsheet on TV screen.

      From Our Students:

      • The Robert W. Plaster School of Business has taught me so much about the business world and how to incorporate my biblical beliefs into my future career. There have been quite a few opportunities for me to apply this learning to a real-world scenario, especially during my time in the IBC. The professors have encouraged me in many ways, from allowing me to ask questions to planning my future after Cedarville.
        Sarah Baab '23
        Sarah Baab
      Job and Grad School Placement

      Program Faculty

      Photo of Jeffrey Haymond

      Jeffrey Haymond, PhD

      Dean, Robert W. Plaster School of Business; Professor of Economics
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      Contact

      Photo of Jon Austin

      Jon Austin, PhD

      Associate Professor of Marketing
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      Contact

      Robert W. Plaster School of Business

      Program News

      • Two men and one woman sit in chairs as judges as a male student pitches his product for their endoresment.

        The Pitch Spotlights Student Entrepreneurial Spirit

        Cedarville University's “The Pitch” showcases student entrepreneurs presenting faith-based business ideas in a live competition. Finalists aim to turn classroom-born ventures into real-world solutions, blending innovation with a biblical worldview.
      • Two men and one woman sit in chairs as judges as a male student pitches his product for their endoresment.

        The Pitch Spotlights Student Entrepreneurial Spirit

        Cedarville University's “The Pitch” showcases student entrepreneurs presenting faith-based business ideas in a live competition. Finalists aim to turn classroom-born ventures into real-world solutions, blending innovation with a biblical worldview.