Beyond the Blog: Building a Higher Ed Content Ecosystem
See how Cedarville University transformed its institutional blog into a scalable, enrollment-focused content strategy.
🔗 Learn more about Cedarville University: https://cedarville.edu
Cedarville University’s Marketing and Communications web team shares how they moved from disconnected blog posts to a strategic content ecosystem built around topic clusters, search intent, and enrollment goals.
Designed for higher ed marketers, web strategists, and enrollment professionals, this presentation explores practical ways to create content that guides prospective students through discovery and decision-making. Ashley Pichea, Web Content Creator, and Mark Mazelin, Executive Director for Web Strategy and Marketing Technology, discuss repeatable workflows, faculty collaboration, and creating content aligned with the questions students are already asking online.
As search and generative AI continue to evolve, institutions need more than just more content — they need intentional content strategy.
#HigherEdMarketing #ContentStrategy #EnrollmentMarketing #SEO #HigherEducation
PN: 26-0611
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Cedarville University’s web team shares how they rebuilt their institutional blog into a scalable content ecosystem focused on search intent and enrollment goals. Learn how topic clusters, faculty collaboration, and strategic workflows helped create content that better guides prospective students through discovery and decision-making in an evolving search landscape.