Innovation with Purpose: Launching Ideas that Matter
Discover how Cedarville’s Master of Arts in Innovation equips you to lead change, create solutions, and impact the marketplace with a biblical worldview.
What does it take to turn creative ideas into solutions that matter? In this webinar, Brian Shook, Associate Vice President for Graduate Enrollment at Cedarville University, sits down with Jim Stevenson, President and Co-Founder of the International Center for Creativity (ICC) and Director of Cedarville’s Master of Arts in Innovation.
Together they discuss the process of innovation, how creativity can be disciplined and strategic, and why mid-career professionals and aspiring leaders need these tools to thrive in today’s complex marketplace.
➡️ Learn more about our MAI Program: https://www.cedarville.edu/MAI
Timestamps:
00:00 Welcome and introduction with Brian Shook
01:00 Jim Stevenson’s background and ICC partnership with Cedarville
03:00 Why innovation requires strategy, not just brainstorming
05:00 Case studies: Tide, Worthington Industries, and repurposed products
11:00 Advice for mid-career professionals feeling stuck
14:00 Teaching empathy, storytelling, and problem analysis
17:00 Why innovation is multidisciplinary: design, psychology, marketing, and data
20:00 Using personas, observation, and AI in innovation practice
23:00 How Cedarville’s graduate programs customize learning for each student
25:00 Experiential learning: taking ideas through discovery, design, and launch
30:00 Encouragement for those considering graduate education
31:00 Overview of Cedarville University Graduate Programs
Jim shares how innovation is not a flash of genius but a process of discovery, empathy, iteration, and disciplined practice. From reframing problems to storytelling and strategy, he explains how students in Cedarville’s Master of Arts in Innovation or MBA in Innovation and Entrepreneurship apply what they learn directly to workplace and ministry challenges.
Cedarville University offers more than 50 accredited graduate programs online and on campus, with flexible entry points six times a year. Programs include master’s degrees, graduate certificates, and concentrations designed to equip students with both professional excellence and a strong biblical worldview.
Learn more about graduate programs at Cedarville University: https://www.cedarville.edu/grad
Schedule a graduate call: https://www.cedarville.edu/gradcall
Email Graduate Admissions: gradadmissions@cedarville.edu
Call: 937-766-8000
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