One Thousand Days Transformed - The Campaign for Cedarville
Cedarville's water tower painted with the yellow jacket mascot

Guidelines for Writing and Style

Guidelines for Writing and Style

Cedarville University strives to maintain a consistent image through all printed and online materials. All Cedarville materials should follow the guidelines given in The Associated Press Stylebook (AP) and should follow the spellings provided in Merriam-Webster's Collegiate Dictionary. If AP or Webster gives more than one acceptable style or spelling on a particular matter, use the preferred treatment, which is usually listed first.

The order for editing and proofreading decisions at Cedarville should be as follows:

Style guides are by nature living documents that occasionally need to be updated. Please contact us with any questions concerning usage or any ideas for consideration.

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Brand Messaging

Adequately describing Cedarville University's personality and culture is a challenging, but important task. We seek to be authentic, consistent, and bold when we share Cedarville messages with a wide range of stakeholders. To support this effort, we have created a marketing messaging map that outlines significant statements and descriptions that guide our communication to prospective undergraduate and graduate students as well as alumni and donors.