Section 2.3 - C

  1. Marketing Style Guide
  2. Introduction
  3. Details
    1. Section 2.1
    2. Section 2.2
    3. Section 2.3
    4. Section 2.4
    5. Section 2.5
    6. Section 2.6
    7. Section 2.7
    8. Section 2.8
    9. Section 2.9
    10. Section 2.10
    11. Section 2.11
    12. Section 2.12
    13. Section 2.13
    14. Section 2.14
    15. Section 2.15
    16. Section 2.16
    17. Section 2.17
    18. Section 2.18
    19. Section 2.19
    20. Section 2.20
    21. Section 2.21
    22. Section 2.22
    23. Section 2.23
    24. Section 2.24
    25. Section 2.25
    26. Section 2.26
  4. Appendix A: Official Names
  5. Appendix B: Grammar

Cabinet

cafeteria 

  • Do not use when referring to the dining hall.

capitalization

(see also Appendix A: Official Names)

      Capitalize the following items in text.

  • Buildings and Sites
  • Centers — Academic
  • Departments — Academic 
  • Departments and Offices — Nonacademic 
  • Divisions 
  • Schools 
  • Student Organizations

CareerNet

  • This is a growing database of Cedarville alumni, parents, and friends. CareerNet contacts provide career advice to Cedarville students and graduates and informs Career Services about job openings and internships.
  • Capitalize the “C” and “N.”
  • This is one word, not two.

CDR Radio Network

  • This is the name of the radio station that existed on campus until it was sold in 2011.
  • The PATH was broadcast on the CDR Radio Network and through CDR CyberRadio at ThePath.fm.
  • CDR’s official tagline was “A community-supported media ministry of Cedarville University.”

Cedar Care Village Pharmacy

CedarInfo

  • This is a password-protected section on Cedarville’s website with resources and transactions for faculty, staff, and students.
  • Capitalize “C” and “I.”
  • This is one word, not two.

CedarMania

  • This an event held on Cedarville’s campus for junior high students.
  • Capitalize “C” and “M.”
  • This is one word, not two.

CedarNet

  • This is Cedarville’s computer network.
  • Capitalize “C” and “N.”
  • This is one word, not two.

CedarPrint

  • This is Cedarville’s wireless printing service that allow students, faculty, and staff to print from a laptop or dorm computer to a University printer via on-campus print stations.
  • Capitalize “C” and “P.”
  • This is one word, not two.

cedar.to

  • This is a branded, shortened URL that directs to a full URL but is easier to share.
  • Create and manage shortened URLs at cedar.to/create.
  • Use predominantly in social media or texting campaigns to conserve characters.
  • Bold these URLS.

Cedarville Experience

  • This refers to the program that encompasses all aspects of campus life outside the classroom. It features a variety of activities for the University family, including Art in the Open, Concert Series, Films That Matter, Interruption, Night at the Movies, and The Alternative.
  • Capitalize both words.
      Correct: This year, Cedarville Experience plans to have three concerts at Cedarville.
 

Cedarville experience

  • This refers in general to the experience students have at Cedarville.
  • Capitalize only “Cedarville.”

      Correct: Alumni often reflect on their Cedarville experience.

 

The Cedarville Experience


  • This is the official name of the Cedarville University student handbook.
  • Capitalize all three words.
  • Italicize all three words.

      Correct: All students should read The Cedarville Experience.

Cedarville Magazine

  • This is the University's official publication that is sent to alumni and donors.
  • Three issues published each year: Fall, Spring, and Summer

Cedarville University Contact Management System, CUCMS 

  • This is a web-based contact management system that allows Cedarville to track contacts with churches, schools,
  • prospective students, current students, and alumni.
  • After the first mention in text, use “CUCMS.”

Cedarville University Emergency Medical Service, CUEMS 

  • This is a volunteer ambulance service run entirely by students from Cedarville.
  • Note that the last word is singular (Service) not plural (Services).
  • After the first mention in text, use “CUEMS.”

Cedarville Society

  • This is Advancement’s donor organization that recognizes those who have contributed financially to Cedarville.
  • The following tiers of membership are capitalized and based on specific levels of financial giving:

           President’s Society ($1,000)

           Trustee Society ($2,500)

           Chairman’s Society ($5,000)

           Founder Society ($10,000)

           Charter Society ($25,000)

cell phone

  • This is two words, not one.
NOTE: This is an exception to AP’s style of using “cellphone” as one word.

Centers

— Academic (see also “Appendix A: Official Names”)
  • Cedarville has three centers that were founded to educate and engage people on a variety of topics using a biblical worldview.
  • Capitalize the official names of Cedarville’s centers.
          Center for Biblical Integration
          Center for Bioethics
          Center for Political Studies

chair

  • Use “chair,” not “chairman,” “chairwoman,” or “chairperson.”

Chairman’s Society

(see “Cedarville Society”)

Chapel, chapel

  • Capitalize “Chapel” only when it is part of a proper name.

           Correct: The concert will be held in the Jeremiah Chapel.

  • Lowercase “chapel” when it refers to a service.

          Correct: Caleb enjoys the daily chapel at Cedarville.

chapter

  • Lowercase “chapter” when used with or without a number.
          Correct: Connor wanted to read another chapter in his book before he went to bed.
          Correct: Connor opened to chapter 16 in his book.

Charter Society

(see “Cedarville Society”)

check-in, check in

  • Hyphenate “check-in” when used as a noun or adjective.
          Correct: Check-in for the conference will be held in the Stevens Student Center.

          Correct: Stop by the check-in desk to register.

  • Do not hyphenate “check in” when used as a verb.
          Correct: Students should check in at the Stevens Student Center.

Christ-centered

  • Always hyphenate.
  • Lowercase the second “c” unless it is part of an official title.

Christlike

  • Capitalize “Christlike.”
  • Do not hyphenate.

Church, church

  • Capitalize “Church” when it refers to the collective body of believers or when it is part of the formal name of a building.
          Correct: As the Church, we must do a better job reaching the lost.
          Correct: Sienna attends Faith Community Church.
  • Lowercase “church” for other uses.
          Correct: There will be a farewell reception for the Slushers at church this evening.

Chuck’s (see also “dining hall” )

  • This is Cedarville’s dining hall on campus, referring to Chuck McKinney, who oversaw Cedarville’s dining services from 1980–2012.
  • Use “Chuck’s” only in materials that are distributed on campus or are informal in nature.
  • Capitalize “Chuck’s.”
           Correct: Bryce planned to have lunch with Ben and Gretchen at Chuck’s.

class

  • Lowercase “class.”
Correct: The class of 2002 will have a special reunion this Friday.
Incorrect: The Class of 2002 will have a special reunion this Friday.
Correct: The 1998 class reunion was held at a local restaurant.
Incorrect: The 1998 Class reunion was held at a local restaurant.

class names

(see “course names”)

class years

(see also “alumni”)

  • Follow the first mention of the names of alumni with a two-digit class year.
Correct: Gretchen Smith ’98
  • Precede the year with an apostrophe, not a left single quotation mark.
Correct: Ben Baker ’87
Incorrect: Ben Baker ‘87
  • For alumni with both undergraduate and graduate degrees from Cedarville, use a comma after the undergrad year followed by the graduate degree and the year it was earned.

Correct: Susan Dawson ’00, M.S.N. ’08

co-

(see also “prefixes”)

  • Hyphenate when forming nouns, adjectives, and verbs that indicate occupation or status.
Correct: co-author
              co-owner
              co-sponsor
              co-worker
  • Do not hyphenate in other combinations.
Correct: cocurricular
              coed
      cooperate
                      coordinate
  • Cooperate, coordinate, and related words are exceptions to the rule that a hyphen is used if a prefix ends in a vowel and the word that follows begins with the same vowel.

College Now

  • This is the former name of Cedarville's program that allows high school students to take college courses.
  • Now called called "Dual Enrollment."

Colonial Pizza

  • This is a restaurant in Cedarville. The noun form should not be shortened to “Colonials” or “Colonial’s.”
  • Capitalize “Pizza” when it refers to the restaurant.
Correct: Katie eats at Colonial Pizza every third Wednesday of the month.
  • Lowercase “pizza” when it refers to the food.
Correct: Katie ate Colonial pizza.

commas

  • Always use a serial comma.
Correct: Julie went on MIS trips to China, Spain, and France.
  • With city and state names, use commas around the state.
Correct: Kristen visited Boston, Massachusetts, to see her friends.
  • With state/region/province and country names, use commas around the country.
Correct: Blake visited Quebec, Canada, on his vacation.
  • With country and continent names, use commas around the continent.
Correct: Gretchen visited Zimbabwe, Africa, on a missions trip.
  • With “Washington, D.C.,” use commas around “D.C.”
Correct: Betsy visited Washington, D.C., in May.
  • With dates, use a comma to separate the month from the year and after the year.
  • If any part of the date is omitted, leave off the comma.
Correct: Doug returned home on July 15, 2001, after traveling to Austria on a business trip.
Correct: Stacey has an appointment on August 15 for the dentist.
  • Use commas to set off degree titles.
Correct: Katie, M.A., will start a new teaching job in September.
  • Use commas around “Jr.” and “Sr.”
Correct: Kurt Michael Smith, Jr., accepted a new job.
  • Use commas around “Inc.” and “LLC”
Correct: Company ABC, Inc., held a grand opening, complete with balloons and door prizes.

Commencement, commencement

  • Capitalize “Commencement” only when it is preceded or followed by a year or number.
Correct: Katie enjoyed attending Commencement 2004.
Correct: Kay Coles James spoke at Cedarville’s 113th Commencement.
  • Lowercase “commencement” when used without a year or number.
Correct: Dr. Charles Colson spoke at the commencement ceremony last year.

Communion

  •  Capitalize “Communion” when referring to the Lord’s Supper.

company names 

  • Generally, follow the spelling and capitalization preferred by the company, e.g., eBay. But capitalize the first letter if it begins a sentence.
Correct: Bill sold bicycle parts on eBay.
Correct: EBay had many people who sell bicycle parts.
  • Do not use all capital letter names unless the letters are individually pronounced, e.g., BMW. 
  • Other company names should be uppercase and lowercase letters, e.g., Ikea, not IKEA and USA Today, not USA TODAY.
  • Do not use symbols such as exclamation points, plus signs, or asterisks that form contrived spellings that might distract or confuse a reader. Use Yahoo, not Yahoo!; E-Trade, not E*Trade.

composition titles (see “titles”)

compound modifier

(see also “hyphen” )
  • A compound modifier is two or more words expressing a single concept.
  • When a compound modifier precedes a noun, use hyphens to link all the words in the compound.
NOTE: The adverb “very” and all adverbs that end in “-ly” do not use hyphens.
  • When a compound modifier follows a noun, generally do not use hyphens to link the words.

Correct: a very good time; an easily remembered rule

Correct: The program is nationally ranked number two.

Incorrect: The program is nationally-ranked number two.
Correct: The party is for 5-year-old girls.
Incorrect: The party is for 5 year old girls.
Correct: Sienna is 3 years old.
Incorrect: Sienna is 3-years-old.
Correct: SGA plans several off-campus activities each month.
Incorrect: SGA plans several off campus activities each month.
Correct: SGA arranged for transportation for the concert held off campus.
Incorrect: SGA arranged for transportation for the concert held off-campus.

Corner Bakery

  • Capitalize both words.
  • This is a bakery in Cedarville.

course names

  • The term “course” is preferable to “class.”
  • Lowercase generic course names, but capitalize proper nouns.
Correct: I took a history course last spring.
Incorrect: I took a History course last spring.
Correct: I want to take a German history course.
Incorrect: I want to take a German History course.
  • Capitalize names of courses if they are the official names of the courses according to the current Cedarville catalog.
Correct: I plan to take History of Literary Criticism this spring.
  • Do not use quotation marks around a course name.
  • Do not italicize a course name.
  • Use a hyphen (not an en dash or em dash) between the capitalized subject abbreviation and course number.

NOTE: Using the hyphen and abbreviation (HIST-3500) should only be used in tables, charts, or graphs. Do not use this format in regular text.

coursework

  • This is one word, not two.

CUEMS (see “Cedarville University Emergency Medical Service, CUEMS”)

CU

  • Unless part of an official name, do not use CU when referring to Cedarville University.

Incorrect: Students at CU fondly remember their chapel experience.

Correct: Students at Cedarville University fondly remember their chapel experience.

CU Friday

  • This is a day for prospective students and their families to experience Cedarville firsthand.
  • Capitalize “CU” and “Friday”

cuMobile

  • This refers to Cedarville’s mobile phone initiative.
  • Capitalize “M.”
  • This is one word, not two.

CU on the Road

  • This is the proper name of the initiative that sends Cedarville representatives on the road for recruitment and ministry purposes.
  • Capitalize “CU” and “Road.”