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Section 2.5 - E

  1. Marketing Style Guide
  2. Introduction
  3. Details
    1. Section 2.1
    2. Section 2.2
    3. Section 2.3
    4. Section 2.4
    5. Section 2.5
    6. Section 2.6
    7. Section 2.7
    8. Section 2.8
    9. Section 2.9
    10. Section 2.10
    11. Section 2.11
    12. Section 2.12
    13. Section 2.13
    14. Section 2.14
    15. Section 2.15
    16. Section 2.16
    17. Section 2.17
    18. Section 2.18
    19. Section 2.19
    20. Section 2.20
    21. Section 2.21
    22. Section 2.22
    23. Section 2.23
    24. Section 2.24
    25. Section 2.25
    26. Section 2.26
  4. Appendix A: Official Names
  5. Appendix B: Grammar

e- 

  • Use the prefix “e-” as an abbreviation for “electronic.”

NOTE: The following are exceptions to using the hyphen:

email 

Parent Connect eNews 

Alumni eNews 

Correct: Business students will focus on e-marketing in their course work.

Incorrect: Business students will focus on emarketing in their course work.

each
  •  “Each” takes singular (not plural) verbs and pronouns.

Correct: Each student must accept the consequences of his or her choices.

Incorrect: Each student must accept the consequences of their choices.

East to West
  • This is the title of a former University ministry team.

e-book
  • Lowercase “e-book.”
  • Always hyphenate.

e.g.
  • Means “for example.”
  • Always follow “e.g.” with a comma.

ellipsis
  • Treat an ellipsis as a three-letter word, with spaces before and after but not in between.

Correct: Heather ordered a grande chai ... with extra whipped cream.

Incorrect: Heather ordered a grande chai . . . with extra whipped cream.

Incorrect: Heather ordered a grande chai...with extra whipped cream.

  • Minimize the use of ellipses in Cedarville publications.
  • Do not use Microsoft Word’s auto ellipsis.
  • Do not use an ellipsis at the beginning or ending of a quote.

email 

  • Lowercase “email.”
  • Do not use a hyphen.

Emergency Notification System
  • This emergency notification system is utilized as a communication tool in the event of campus-wide imminent danger due to weather (e.g., tornado sighting), structural issue (e.g., building on fire), or threat of violence (e.g., active shooter on campus).
  • Capitalize all three words.

emeriti
  • This refers to someone who has retired from a position but maintains an honorary title.

          emeritus — male retiree

          emerita — female retiree

          emeritae — more than one female retiree

          emeriti — more than one male retiree or a group of men and women retirees

EMS (see “Cedarville University Emergency Medical Service, CUEMS”)

enrollment
  • For the 2015–16 school year, use “3,700.”

equal opportunity statement
  • Cedarville University is an Equal Opportunity Employer.

everyone 

  • “Everyone” takes singular (not plural) verbs and pronouns.

Correct: Everyone should bring his or her books to the meeting.

Incorrect: Everyone should bring their books to the meeting.

everyone, every one
  • Use “everyone” as one word when used as a pronoun meaning “everybody, all persons.”

Correct: Everyone in the class should line up at the door for lunch.

  • Use “every one” as two words when referring to individual items.

Correct: Every one of the eggs was broken.